Have you ever found yourself scrolling down a page, wishing you could get somewhere a little faster? Of course, headings help find something specific on a page. But sometimes a shortcut would be nice to get straight to your destination.
This is where a simple little tool like an anchor link comes in handy. An anchor link allows a visitor to jump between sections of a page. This subtle design technique improves the overall user experience by guiding visitors, ensuring they see the most important elements your page has to offer. Not only that, but anchor links can also help push your visitors through the conversion process.
Anchor links can take different forms, but they usually appear as hyperlinks or arrow buttons. Anchor links can be animated to capture attention. When animating an anchor link, you can make the text flash a different color when you hover over it.
Do you want your readers to subscribe to your mailing list? Or save them from having to scroll to the last section of a page? If you have a specific conversion goal in mind, you can use an anchor link to take your visitor where you want them.
How to use anchor links on your landing page
You want your call-to-action (CTA) button to be as visible as possible as the last step towards a conversion. Adding an anchor link to a CTA button shortens the customer’s conversion path.
This example of San Fran’s Rest uses a “Build Yours” CTA as an anchor link for visitors. The button takes them to the section of the page where they can start customizing and place an order right away. Looks like that anchor link worked so well that they’re all sold out!
social proof builds visitor confidence, so it’s no surprise that marketers of all persuasions are eager to include it on their landing page. Customer testimonials show potential customers that people have found value in your product. Social proof can motivate your audience to take the next step, but only if people read it. To highlight social proof on your page, use an anchor link so visitors are more likely to pay attention to that section.
Shoutout’s The landing page includes an anchor link to take visitors to their social proof section. Their “Wall of Love” features all the social posts of customers who like their product.
Landing pages can be full of information, but it’s important to keep them as simple as possible to encourage visitors to engage with the content. If your goal is to collect leads with your content, an anchor link works as an extra push to guide them to the next step. It can guide a user directly to a lead capture form, such as a contact form.
Banyak Surfing Adventure has one-page site design and makes the most of anchor links for navigation. Their “book now” button in the top menu bar takes visitors to the bottom of the page where they can get in touch immediately to find out more about their next adventure.
Tables of contents are roadmaps for content that help visitors know where they are going and how to get there faster. These visual bookmark tools provide an easy-to-digest, high-level view of what your page has to offer. So why not turn them into anchor links? Turning TOC elements into anchors makes it very easy for visitors to navigate your page. Your user will probably be quite happy that they don’t have to do a lot of scrolling to find what they were looking for.
In Cyber Sprout’s article explaining why tables of contents are important for your blog posts, they include their own table of contents that readers can use as a navigation tool (it’s natural). Hyperlinks work as anchors to direct readers to specific article subheadings.
Tiny links for big results
Anchor links are a win-win for you and your audience. They can make life easier for your visitors by giving them visual cues to quickly find the exact place they want to go on your page. And they’re a great way to point your visitors in the right direction.
That said, avoid sticky, overused text for anchor links, such as “click here.” Most of us prefer to have more context before we click on something. It’s best to stick with more compelling CTA copy.
Anchor links are just one small way to improve a visitor’s experience on your landing page. Start monitoring the performance of your landing pages to find out what other tricks make your page convert.