A hilarious promotion quickly turned violent on Friday after MMA fighter Conor McGregor accidentally knocked out Miami Heat mascot “Burnie” in Game 4 of the NBA Finals and sent him to the hospital.
In what was supposed to be a staged tiff between the two to promote the TIDL pain spray, McGregor played by hitting Burnie during a timeout in the third quarter and then spraying the product on him to help him “pain “.
McGregor, however, hit the mascot a little too hard (and more than once) – well past the point where TIDL could do anything.
McGregor punched the mascot a second time in the chest, and Burnie had to be dragged away by security and medical personnel after hitting the ground.
Several videos on social media show McGregor’s blow and Burnie’s subsequent exit from the game.
Conor McGregor knocks out Heat mascot pic.twitter.com/X2t4P7LCS2
— Daily Loud (@DailyLoud) June 10, 2023
Conner mcgregor accidentally knocks mascot out after punching him, sending him to hospital pic.twitter.com/Pj5s3Mtgq0
— lil_kester (@yallmeetjuniorr) June 11, 2023
Conor McGregor just eliminated Burnie pic.twitter.com/w1IdovFhrX
— Dan Le Batard show with Stugotz (@LeBatardShow) June 10, 2023
TIDL is McGregor’s herbal topical spray that aims to provide fast pain relief with cooling technology.
Athleticism reported that the man inside the mascot costume was given painkillers at the hospital before being released and is “doing fine.”
“It’s Miami Heat toughness we’re talking about,” Miami Heat head coach Erik Spoelstra said. told reporters post-game on the Burnie incident. “He should have been allowed to take the first punch. We won’t reveal who it is, but he’s tough. Take a punch and get back up. Yeah, he won’t run out of time.”
The Heat will face the Denver Nuggets in Game 5 of the NBA Finals on Monday. The Nuggets lead the series 3-1.