Intel has just announced a new look and a new overall product strategy, opting for modernization in the direction of simplicity. The changes come amid rising expectations for the launch of Intel’s Core Ultra processors, the project known as Meteor Lake since its description in 2021.
In what the company describes as the most important brand update 15 years from now, Intel will no longer place generational messaging in front of its processor names. It will also remove the “i” in front of the processor prioritization starting with the Meteor Lake generation and any new products that come after that in marketing or silicon.
This change means that the next Core processors will be called “Intel Core 3 processor” and following numbers, instead of “14th generation Intel Core i3 processor”.
Intel explained that the changes will begin in the second half of 2023, while simultaneously stating that they will apply to all products “going forward, starting with Meteor Lake.” As pressure mounts for the release of the new “Ultra” processors, one can only wonder if the launch happens sooner rather than later.
The company says the rebrand highlights the significant shift it is making in architecture and design with the launch of the Intel Core Ultra processor.