The 87th edition of the Masters ended two weeks ago. The Masters is one of four major golf tournaments each year and is recognized as one of golf’s most prestigious tournaments. Tournament started in 1934 and saw its 23rd international winner this year, with John Rahm of Spain receive his first green jacket. Rahm is the first Spanish player to win the Masters since Sergio Garcia won in 2017. This Masters win is John Rahm’s second major win and first major win since winning the 2021 US Open. The total masters earnings purse was 18 million bucks this year, and with first place, John Rahm won 3.24 million bucks with his masters win.
The prestigious Masters Golf Tournament attracts millions of golf enthusiasts to attend the tournament each year. This year, the final round of the Masters, at its peak of broadcast audience, drew up to 15 million viewers and over 16 million total viewers for the final round. The general classification of the tournament audience increased 19% over last year. It was the most-watched golf event on any US network for the previous five years. With all those viewers, you’d expect the Masters to want to capitalize on their economic potential, but you’d be wrong. Augusta National Golf Course is expected to miss $269 million potential profit from the famous golf tournament. The Masters make no profit on their domestic television rights; the Masters instead left the big TV companies such while CBS and ESPN show their tournament for free, in return the Masters controls all cameras and what’s on display during the tournament to keep the mystique and uniqueness of their tournament in their hands. Domestic TV rights for the tournament are estimated to be worth more $100 million. The tournament has only six sponsors in total, including companies such as Rolex, IBM, AT&T, Delta, UPS and Mercedes Benz. All these sponsors share four minutes of advertising spots during one hour of broadcasting of the event. One area of tournament profit where masters capitalize to the max is merchandise. The Masters are estimated to bring in $70 million from their commodity alone. That’s ten million dollars a day for the seven days of the famous tournament. Another area of total earnings capitalization is international broadcast rights, where it is expected that they capitalize on $20 million each year with their TV rights outside the United States.
With the Masters over, we take a look at the next big golf events, with the PGA Championship during May 15-21the US Open on June 12-18and finally, the last major competition for Golf this year, the Open Championship, which takes place during July 17-23. The Open Championship, called the British Open, is the only major international golf championship. The Open Championship is played at St Andrews Golf Club in Scotland and has been a major tournament since 1860. Last year’s winner, Cameron Smith, won $2.5 million of his victory in the championship, and the total purse cash prize for the tournament was $14 million.
With the Masters coming to an end, it’s likely to be in the next ten years if they have more leniency towards sponsorships and TV deals to try and make the most of their revenue.